$2M+
META SPEND / THREE MONTHS
Global ecommerce campaigns.
Six-person team led in Tbilisi.
IGAMING / ECOMMERCE / PAID SOCIAL
MEDIA BUYING.
BUILT TO GROW.
We connect ambitious brands with their next customers. Media buying, creative production and analytics — working together from the first test.
BECOME A PARTNERMEDIA BUYING ✳ CREATIVE ✳ ANALYTICS ✳ GROWTH ✳
[ 01 — THE APPROACH ]
YOUR GROWTH.
OUR FOCUS.
Traffic is the start. Customer value is the goal.
We build acquisition campaigns for iGaming operators and ecommerce brands. From the offer and creative to conversion tracking, every part works toward the same goal: customers worth acquiring.
Experienced buying. AI-assisted production. Direct accountability. Led by Luka Sulava.
[ 02 — OUR EXPERTISE ]
FROM FIRST CLICK.
TO MEASURABLE GROWTH.
Buying, creative and analytics in one workflow.
A shorter path from insight to action.
CREATIVE PRECISION.HUMAN DIRECTION.
01MEDIA BUYING
We plan and run paid acquisition campaigns, test audiences and allocate spend around acquisition cost and customer quality. Meta is at the core of our buying experience.
PAID SOCIAL / ACQUISITION / OPTIMIZATION02CREATIVE DEVELOPMENT
Creative that gives the next test a reason to win. We develop concepts, videos and static ads for the offer and GEO, using AI to accelerate production and human judgment to choose what goes live.
CONCEPT / VIDEO / STATIC / LOCALIZATION03MEASUREMENT
See what happens after the click. We align tracking and reporting with your conversion rules, then use spend, accepted conversions and customer-quality feedback to guide the next decision.
ATTRIBUTION / CONVERSION QUALITY / REPORTING04MARKET EXECUTION
The right offer needs the right execution. We match the message and destination to the market, agree permitted traffic with your team and prepare the campaign for launch.
OFFER FIT / MARKET REVIEW / PARTNER APPROVAL[ 03 — EXPERIENCE BEHIND THE WORK ]
EXPERIENCE
THAT COUNTS.
Selected campaigns and team leadership
from Luka Sulava’s prior work.
2.3×
ECOMMERCE ROAS
Revenue divided by ad spend
for the same three-month period.
$500K+
FOREX LEAD-GENERATION SPEND
Prior paid acquisition experience
in the forex vertical.
SELECTED CASE / BRAZIL / IGAMINGFROM TRAFFIC
FROM TRAFFIC
TO DEPOSITORS.
A Brazil affiliate acquisition campaign with $10,000 in advertising spend.
- Players acquired
- 780
- Depositors
- 150
- Total deposits
- ~$50,000
Historical results supplied by the founder, not Kaizen company-wide totals or a forecast. Deposits are not revenue or affiliate profit.
[ 04 — WHERE WE FOCUS ]
IGAMING FIRST.
ECOMMERCE NEXT.
iGAMING
We work with licensed casino and sportsbook operators to turn paid traffic into player acquisition. Bring your offer, target GEOs and conversion requirements. We build the test around them.
DISCUSS AN IGAMING OFFERECOMMERCE
Paid social built around the product, the creative and the purchase. Our background includes global ecommerce campaigns, multi-million-dollar Meta budgets and creative team leadership.
DISCUSS ECOMMERCE[ 05 — CONTINUOUS IMPROVEMENT ]
TEST SMARTER.
SCALE WITH REASON.
Fast learning. Clear decisions.
Continuous improvement in practice.
- 01 / ALIGN
Define the win.
Agree the offer, market, channel, conversion rules and commercial terms.
- 02 / PREPARE
Build the test.
Develop approved creative and destinations. Validate tracking before spend.
- 03 / MEASURE
Read the evidence.
Review cost, conversion lag and accepted customer quality against the agreed budget.
- 04 / IMPROVE
Earn the next step.
Refine the creative, pause weak tests and scale when the economics support it.
[ 06 — THE WORKING RELATIONSHIP ]
BUILT FOR
PARTNERSHIP.
One point of contact.
Clear terms from day one.
How do you structure partnerships?
CPA, hybrid and revenue-share arrangements are evaluated around the offer, qualification rules, customer quality and payment terms. The structure is agreed before launch.
Who leads the work?
Luka Sulava leads the buying and partner relationship, supported by AI workflows and specialist support as needed. There is one accountable point of contact.
How are traffic and creatives approved?
The source, destination, market and creative review process are agreed with the partner. Campaigns launch after the relevant operator and platform requirements are met.
What does reporting cover?
We agree the reporting scope during onboarding: spend, attributed conversions, accepted outcomes, customer-quality feedback and the economics used for scale decisions.
What do you need to assess an offer?
The brand and licensed markets, permitted traffic, payout model, qualification rules, tracking options, caps and settlement schedule. A named affiliate manager keeps decisions clear.
[ 07 — LET’S TALK ]
LET’S BUILD
YOUR NEXT GROWTH.
Operators. Affiliate managers. Ecommerce brands.
Share your offer. Let’s talk traffic.
TBILISI, GEORGIA
INDEPENDENT ACQUISITION PARTNER